<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Serve</title>
	<atom:link href="https://staging.voiceyworld.com/category/serve/feed/" rel="self" type="application/rss+xml" />
	<link></link>
	<description>Voicey World</description>
	<lastBuildDate>Wed, 11 Nov 2026 13:40:13 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	

<image>
	<url>https://staging.voiceyworld.com/wp-content/uploads/2026/11/cropped-Voicey-main-icon-logo-32x32.png</url>
	<title>Serve</title>
	<link></link>
	<width>32</width>
	<height>32</height>
</image> 
	<item>
		<title>The Sunken Sofa Is Everywhere Now, Mine Never Left</title>
		<link>https://staging.voiceyworld.com/gen-z-is-obsessed-with-the-70s-sunken-sofas/</link>
					<comments>https://staging.voiceyworld.com/gen-z-is-obsessed-with-the-70s-sunken-sofas/#respond</comments>
		
		<dc:creator><![CDATA[Shambhavi Dutta]]></dc:creator>
		<pubDate>Wed, 04 Nov 2026 07:13:14 +0000</pubDate>
				<category><![CDATA[Aesthetic]]></category>
		<category><![CDATA[Serve]]></category>
		<guid isPermaLink="false">https://staging.voiceyworld.com/?p=4310</guid>

					<description><![CDATA[<p>The sunken sofa isn't a furniture trend. It is a refuge from a world that makes it too easy to leave and too hard to stay.</p>
<p>The post <a href="https://staging.voiceyworld.com/gen-z-is-obsessed-with-the-70s-sunken-sofas/">The Sunken Sofa Is Everywhere Now, Mine Never Left</a> appeared first on <a href="https://staging.voiceyworld.com">Voicey World</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><span style="font-weight: 400;">Before my favourite brown couch, which is now the centre stage of my living room, my family and I had an L-shaped sofa; it had a greyish tone. It was, in every aspect, functional and modular. The sofa felt like a government job: you slog your arse off for the next three decades, retire, and poof! Your life is over. It felt boring, and, most of all, it made me feel nothing.</span></p>
<p><span style="font-weight: 400;">The dark brown leather couch was lovingly passed down to me from my parents when I decided to move out. This couch was special to me because some of my best childhood memories were made when we simply perched on it.</span></p>
<p><span style="font-weight: 400;">Back in the day, my parents’ home was lively, with people flocking in… My uncle and aunt would spend Sunday afternoons playing UNO, with my brother coaxing us to play by house rules, or my mother putting a +4 card on the same one, and we would cry in unison. My family and I often made major decisions, like whether to get a new chandelier or invest in a Dyson vacuum cleaner, or simply talked about life on a Sunday evening.</span></p>
<p><span style="font-weight: 400;">But as I got a new job and my brother left for a different city to pursue his graduation… the couch lost its semblance.</span></p>
<p><span style="font-weight: 400;">It gathered dust because our conversations ended on our family group chat, and mainly because we had different routines. My parents would sleep by 9:30 p.m., and I would come back after working longer hours.</span></p>
<p><span style="font-weight: 400;">The days no longer ended with us spending quality time on the couch; one of us would just sit there, catching up with the others over FaceTime and memes. But I still wanted the sofa to have a place in our lives. And subconsciously, it did. I’d find myself drying towels on it every time the weather turned.</span></p>
<p><span style="font-weight: 400;">Slowly, the luxury of spending hours together on that couch disappeared.</span></p>
<p><span style="font-weight: 400;">But now I see the resurgence of that same couch, not just in my life but in the world of furniture too.</span></p>
<p><span style="font-weight: 400;">The brown couch is now where my friends and I come together more than anywhere else. We binge-watch, unwind, and spend hours doing very little, but with intention.</span></p>
<p><span style="font-weight: 400;">The depth feels just right because we end up reclining and staying longer than we planned. It just feels easy on us, like good posture you don’t have to think about. And I think that is why I am emotionally attached to it. Not only does it remind me of my fond memories with my parents, but I also get to spend time similarly with my friends.</span></p>
<p><span style="font-weight: 400;">Every Saturday is movie trivia night. We come to the couch, packed with snacks and our water bottles, and decide not to move for the next three hours.</span></p>
<p><span style="font-weight: 400;">Literally and figuratively.</span></p>
<p><span style="font-weight: 400;">The couch has these wooden grooves, which make it equal parts chic and comfortable, and every time I sink into it, it feels like I am getting a bear hug, which, I believe, is the perfect medicine after a long, tiring day.</span></p>
<p dir="ltr"><strong>It Didn’t Just Come Back for the Aesthetic</strong></p>
<div id="attachment_5306" style="width: 1294px" class="wp-caption aligncenter"><img fetchpriority="high" decoding="async" aria-describedby="caption-attachment-5306" class="wp-image-5306" src="https://staging.voiceyworld.com/wp-content/uploads/2026/11/jpeg-optimizer_Conversation-pit-fantastic-four-steps-300x200.jpg" alt="sunken sofa" width="1284" height="855" srcset="https://staging.voiceyworld.com/wp-content/uploads/2026/11/jpeg-optimizer_Conversation-pit-fantastic-four-steps-300x200.jpg 300w, https://staging.voiceyworld.com/wp-content/uploads/2026/11/jpeg-optimizer_Conversation-pit-fantastic-four-steps-1024x682.jpg 1024w, https://staging.voiceyworld.com/wp-content/uploads/2026/11/jpeg-optimizer_Conversation-pit-fantastic-four-steps-768x512.jpg 768w, https://staging.voiceyworld.com/wp-content/uploads/2026/11/jpeg-optimizer_Conversation-pit-fantastic-four-steps-1536x1023.jpg 1536w, https://staging.voiceyworld.com/wp-content/uploads/2026/11/jpeg-optimizer_Conversation-pit-fantastic-four-steps-787x524.jpg 787w, https://staging.voiceyworld.com/wp-content/uploads/2026/11/jpeg-optimizer_Conversation-pit-fantastic-four-steps.jpg 1635w" sizes="(max-width: 1284px) 100vw, 1284px" /><p id="caption-attachment-5306" class="wp-caption-text">The giant conversation pit in the film The Fantastic Four: First Steps [2025] [Photograph: Marvel]</p></div><span style="font-weight: 400;">You know, when it comes to designs making a comeback in the world of décor, they never really return in their exact form. When a piece, shape, or style from the past reappears in interiors, it is usually a sign that we once again need what that design once promised.</span></p>
<p><span style="font-weight: 400;">But when I look back at what brought our society to this boring-a** sofa, I am taken back to when we had something known as the conversation pit—a seating area literally built into the floor, lined with low, continuous sofas—for everyone to gather and chit-chat. It peaked in the 1970s, and then disappeared.</span></p>
<p><span style="font-weight: 400;">But now, as we try to build a space in our tiny, rented apartments, the sunken sofa has entered the chat. Thankfully, it is no longer found only in architecture journals but also on our Instagram feeds, Pinterest saves, and the group chat where someone drops a reference image and everyone responds with a single word: </span><i><span style="font-weight: 400;">want</span></i><span style="font-weight: 400;">.</span></p>
<h2 dir="ltr"><strong>There’s No Need to Optimise Our Living Room</strong></h2>
<div id="attachment_4416" style="width: 1281px" class="wp-caption aligncenter"><img decoding="async" aria-describedby="caption-attachment-4416" class="wp-image-4416" src="https://staging.voiceyworld.com/wp-content/uploads/2026/11/Miller_house_Columbus_Indiana_1953-57._Living_area_from_terrace_-_00351v-300x202.jpg" alt="sunken sofa" width="1271" height="855" srcset="https://staging.voiceyworld.com/wp-content/uploads/2026/11/Miller_house_Columbus_Indiana_1953-57._Living_area_from_terrace_-_00351v-300x202.jpg 300w, https://staging.voiceyworld.com/wp-content/uploads/2026/11/Miller_house_Columbus_Indiana_1953-57._Living_area_from_terrace_-_00351v-1024x689.jpg 1024w, https://staging.voiceyworld.com/wp-content/uploads/2026/11/Miller_house_Columbus_Indiana_1953-57._Living_area_from_terrace_-_00351v-768x517.jpg 768w, https://staging.voiceyworld.com/wp-content/uploads/2026/11/Miller_house_Columbus_Indiana_1953-57._Living_area_from_terrace_-_00351v-1536x1033.jpg 1536w, https://staging.voiceyworld.com/wp-content/uploads/2026/11/Miller_house_Columbus_Indiana_1953-57._Living_area_from_terrace_-_00351v-2048x1377.jpg 2048w" sizes="(max-width: 1271px) 100vw, 1271px" /><p id="caption-attachment-4416" class="wp-caption-text">A view of the living area from the terrace of the Miller House in Columbus, Indiana, built between 1953 and 1957 [Photograph: Wikimedia Commons]</p></div><span style="font-weight: 400;">Unlike my good ol’ brown leather version, which is now inherently out of style (my parents chose every piece of furniture in some shade of brown — not as a design philosophy, but out of pure dust-management tactics), what’s circulating now is ivory bouclé, soft curves, or even sprightly hues to give us the dopamine dose we all need.</span></p>
<p><span style="font-weight: 400;">The sunken sofa arrives in the middle of a larger shift away from the kind of home that was simply optimised for flexibility. The move now is towards pieces that resonate with us on a soul level and spaces that are our own.</span></p>
<p><span style="font-weight: 400;">The conversation pit fits because, above everything else, it&#8217;s a commitment. You cannot rearrange it on a Sunday afternoon because you’re bored. That’s not a flaw. That’s exactly the point we are looking for.</span></p>
<p><span style="font-weight: 400;">For us, building a home was never about making sure everything fits. It was about having a space that holds us and defines who we are as individuals.</span></p>
<p><span style="font-weight: 400;">… And also, to just enjoy our rent a bit more.</span></p>
<h2 dir="ltr">Pin It Anyway</h2>
<p><span style="font-weight: 400;">But we get it: to build a conversation pit, we’d have to call a contractor and break down a wall. And, boy, doing that in a rented apartment in today’s economy is a far-fetched dream, let alone a realistic possibility.</span></p>
<p><span style="font-weight: 400;">But you know what? We can still have our own chit-chat corner with a sunken couch arranged inward, a deep rug or a throw, and floor cushions to hold our moods just fine.</span></p>
<p><span style="font-weight: 400;">As I write this, I realise I’d love to make my space richer with a</span><a href="https://www.amazon.in/Couchette%C2%AE-Bellisimo-Luxury-Lounge-Buttercups/dp/B09WVQ67X3"> <span style="font-weight: 400;">buttercup-yellow sofa bean bag from Couchette</span></a><span style="font-weight: 400;">. I think it would go so well with my existing brown baby. I’d want to, of course, add a bunch of colours. For instance, these reversible cushions in purple and green from The Purple Pony would add to the vibe of the place.</span></p>
<div id="attachment_4424" style="width: 865px" class="wp-caption aligncenter"><img decoding="async" aria-describedby="caption-attachment-4424" class="wp-image-4424" src="https://staging.voiceyworld.com/wp-content/uploads/2026/11/61NSzrERNnL._SL1024_-300x300.jpg" alt="Sunken Sofa" width="855" height="855" srcset="https://staging.voiceyworld.com/wp-content/uploads/2026/11/61NSzrERNnL._SL1024_-300x300.jpg 300w, https://staging.voiceyworld.com/wp-content/uploads/2026/11/61NSzrERNnL._SL1024_-150x150.jpg 150w, https://staging.voiceyworld.com/wp-content/uploads/2026/11/61NSzrERNnL._SL1024_-768x768.jpg 768w, https://staging.voiceyworld.com/wp-content/uploads/2026/11/61NSzrERNnL._SL1024_-524x524.jpg 524w, https://staging.voiceyworld.com/wp-content/uploads/2026/11/61NSzrERNnL._SL1024_-100x100.jpg 100w, https://staging.voiceyworld.com/wp-content/uploads/2026/11/61NSzrERNnL._SL1024_.jpg 1024w" sizes="(max-width: 855px) 100vw, 855px" /><p id="caption-attachment-4424" class="wp-caption-text">Buttercup yellow sofa bean bag, Couchette</p></div>
<p dir="ltr">Think <a href="https://www.flipkart.com/artment-corduroy-cloud-sofa-seat-fabric-1-seater/p/itm0d67816adfb1b">Artment’s Corduroy Cloud Sofa Seat</a> paired with IKEA’s bright blue cushion with tigers on it. You could also add Vaaree’s <a href="https://vaaree.com/products/fluffscape-solid-cotton-floor-cushion-brown-set-of-three?srsltid=AYCX9vKbZMLilSqt1KV6nlpiuzaz5HlM2uMYkw7WyXhrQFll9L-17LfI">Fluffscape Cotton Floor Cushions</a> to make a sweet corner. They come in a host of colours, and I think they would look so amazing with a pair of <a href="https://www2.hm.com/en_in/productpage.1374063002.html">striped</a> cushions from H&amp;M Home.</p>
<div id="attachment_4421" style="width: 865px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-4421" class="wp-image-4421" src="https://staging.voiceyworld.com/wp-content/uploads/2026/11/symmetrical-77-mustard-84-corduroy-no-8-corduroy-cloud-sofa-seat-original-imahkz5x8qcyszdf-300x300.webp" alt="Sunken Sofa" width="855" height="855" srcset="https://staging.voiceyworld.com/wp-content/uploads/2026/11/symmetrical-77-mustard-84-corduroy-no-8-corduroy-cloud-sofa-seat-original-imahkz5x8qcyszdf-300x300.webp 300w, https://staging.voiceyworld.com/wp-content/uploads/2026/11/symmetrical-77-mustard-84-corduroy-no-8-corduroy-cloud-sofa-seat-original-imahkz5x8qcyszdf-1024x1024.webp 1024w, https://staging.voiceyworld.com/wp-content/uploads/2026/11/symmetrical-77-mustard-84-corduroy-no-8-corduroy-cloud-sofa-seat-original-imahkz5x8qcyszdf-150x150.webp 150w, https://staging.voiceyworld.com/wp-content/uploads/2026/11/symmetrical-77-mustard-84-corduroy-no-8-corduroy-cloud-sofa-seat-original-imahkz5x8qcyszdf-768x768.webp 768w, https://staging.voiceyworld.com/wp-content/uploads/2026/11/symmetrical-77-mustard-84-corduroy-no-8-corduroy-cloud-sofa-seat-original-imahkz5x8qcyszdf-1536x1536.webp 1536w, https://staging.voiceyworld.com/wp-content/uploads/2026/11/symmetrical-77-mustard-84-corduroy-no-8-corduroy-cloud-sofa-seat-original-imahkz5x8qcyszdf-2048x2048.webp 2048w, https://staging.voiceyworld.com/wp-content/uploads/2026/11/symmetrical-77-mustard-84-corduroy-no-8-corduroy-cloud-sofa-seat-original-imahkz5x8qcyszdf-524x524.webp 524w, https://staging.voiceyworld.com/wp-content/uploads/2026/11/symmetrical-77-mustard-84-corduroy-no-8-corduroy-cloud-sofa-seat-original-imahkz5x8qcyszdf-100x100.webp 100w" sizes="(max-width: 855px) 100vw, 855px" /><p id="caption-attachment-4421" class="wp-caption-text">Corduroy Cloud Sofa Seat, Artment</p></div>
<div id="attachment_4422" style="width: 865px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-4422" class="wp-image-4422" src="https://staging.voiceyworld.com/wp-content/uploads/2026/11/natthaeger-cushion-blue-tiger__1367270_pe957310_s5-300x300.avif" alt="Sunken Sofa" width="855" height="855" srcset="https://staging.voiceyworld.com/wp-content/uploads/2026/11/natthaeger-cushion-blue-tiger__1367270_pe957310_s5-300x300.avif 300w, https://staging.voiceyworld.com/wp-content/uploads/2026/11/natthaeger-cushion-blue-tiger__1367270_pe957310_s5-150x150.avif 150w, https://staging.voiceyworld.com/wp-content/uploads/2026/11/natthaeger-cushion-blue-tiger__1367270_pe957310_s5-768x768.avif 768w, https://staging.voiceyworld.com/wp-content/uploads/2026/11/natthaeger-cushion-blue-tiger__1367270_pe957310_s5-524x524.avif 524w, https://staging.voiceyworld.com/wp-content/uploads/2026/11/natthaeger-cushion-blue-tiger__1367270_pe957310_s5-100x100.avif 100w, https://staging.voiceyworld.com/wp-content/uploads/2026/11/natthaeger-cushion-blue-tiger__1367270_pe957310_s5.avif 900w" sizes="(max-width: 855px) 100vw, 855px" /><p id="caption-attachment-4422" class="wp-caption-text">Natthäger Cushion, IKEA</p></div>
<div id="attachment_4423" style="width: 865px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-4423" class="wp-image-4423" src="https://staging.voiceyworld.com/wp-content/uploads/2026/11/product_zoom_1600x1600_webp-300x300.webp" alt="Sunken Sofa" width="855" height="855" srcset="https://staging.voiceyworld.com/wp-content/uploads/2026/11/product_zoom_1600x1600_webp-300x300.webp 300w, https://staging.voiceyworld.com/wp-content/uploads/2026/11/product_zoom_1600x1600_webp-1024x1024.webp 1024w, https://staging.voiceyworld.com/wp-content/uploads/2026/11/product_zoom_1600x1600_webp-150x150.webp 150w, https://staging.voiceyworld.com/wp-content/uploads/2026/11/product_zoom_1600x1600_webp-768x768.webp 768w, https://staging.voiceyworld.com/wp-content/uploads/2026/11/product_zoom_1600x1600_webp-1536x1536.webp 1536w, https://staging.voiceyworld.com/wp-content/uploads/2026/11/product_zoom_1600x1600_webp-524x524.webp 524w, https://staging.voiceyworld.com/wp-content/uploads/2026/11/product_zoom_1600x1600_webp-100x100.webp 100w, https://staging.voiceyworld.com/wp-content/uploads/2026/11/product_zoom_1600x1600_webp.webp 1600w" sizes="(max-width: 855px) 100vw, 855px" /><p id="caption-attachment-4423" class="wp-caption-text">Fluffscape Solid Cotton Floor Cushion, Vaaree</p></div>
<p><span style="font-weight: 400;">OH.MY.GOD, but I think my heart is set on <a href="https://uberdecor.in/products/helsinki-modern-retro-striped-sofa?srsltid=AYCX9vIxRRQ75R99h8HpoPkfSqb-L32RuSrs4GcKiR_JcsZ5iK_rLZRd" target="_blank" rel="noopener">Uber Decor&#8217;s Helsinki 2-Seater Striped Sofa</a>. Every cell in my body resonates with this one.</span></p>
<div id="attachment_4420" style="width: 865px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-4420" class="wp-image-4420" src="https://staging.voiceyworld.com/wp-content/uploads/2026/11/1aaa8ae7-874e-43e8-a11d-d45db0bd176c-300x300.webp" alt="Sunken Sofa" width="855" height="855" srcset="https://staging.voiceyworld.com/wp-content/uploads/2026/11/1aaa8ae7-874e-43e8-a11d-d45db0bd176c-300x300.webp 300w, https://staging.voiceyworld.com/wp-content/uploads/2026/11/1aaa8ae7-874e-43e8-a11d-d45db0bd176c-150x150.webp 150w, https://staging.voiceyworld.com/wp-content/uploads/2026/11/1aaa8ae7-874e-43e8-a11d-d45db0bd176c-768x768.webp 768w, https://staging.voiceyworld.com/wp-content/uploads/2026/11/1aaa8ae7-874e-43e8-a11d-d45db0bd176c-524x524.webp 524w, https://staging.voiceyworld.com/wp-content/uploads/2026/11/1aaa8ae7-874e-43e8-a11d-d45db0bd176c-100x100.webp 100w, https://staging.voiceyworld.com/wp-content/uploads/2026/11/1aaa8ae7-874e-43e8-a11d-d45db0bd176c.webp 1024w" sizes="(max-width: 855px) 100vw, 855px" /><p id="caption-attachment-4420" class="wp-caption-text">Helsinki 2-Seater Striped Sofa, Uber Decor</p></div>
<p dir="ltr">Add colours or, perhaps, eye-catching vases like <a href="https://claymen.in/products/blob-set?srsltid=AYCX9vKyhWcE9zIfq3er18XMPFGwEB8Hfg9l256hXuiccQijcF3wgnwi">Claymen’s Blob set in Lemon Yellow</a> with fresh flowers on the side for a cosy vibe. The sunken sofa, in its 2026 form, is as much a configuration as a construction of the erstwhile conversation pit. Furniture ultimately isn’t just logs of wood put together to cater to our basic needs; it is feelings today.</p>
<p dir="ltr">The original conversation pit was a mid-century design feature — a sunken section of the living room, built to gather people and keep them there. You stepped down into it, which meant you had to actively choose to leave. The architecture was meant to make you socialise whether you liked it or not.</p>
<p dir="ltr">The sunken sofa is the conversation pit’s grandchild. It comes with the same logic but less drama. There’s no stepping down, no room within a room. It’s just a sofa that sits lower, wraps around you more, and makes getting up feel like more effort than it’s worth.</p>
<p dir="ltr">It has the same intention but is just quieter about it.</p>
<p>The post <a href="https://staging.voiceyworld.com/gen-z-is-obsessed-with-the-70s-sunken-sofas/">The Sunken Sofa Is Everywhere Now, Mine Never Left</a> appeared first on <a href="https://staging.voiceyworld.com">Voicey World</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://staging.voiceyworld.com/gen-z-is-obsessed-with-the-70s-sunken-sofas/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Thank God, Getting Nails Is Outdated Because I Never Liked Them Anyways</title>
		<link>https://staging.voiceyworld.com/thank-god-getting-nails-is-outdated-because-i-never-liked-them-anyways/</link>
					<comments>https://staging.voiceyworld.com/thank-god-getting-nails-is-outdated-because-i-never-liked-them-anyways/#respond</comments>
		
		<dc:creator><![CDATA[Shambhavi Dutta]]></dc:creator>
		<pubDate>Mon, 02 Nov 2026 11:52:16 +0000</pubDate>
				<category><![CDATA[Glow]]></category>
		<category><![CDATA[Serve]]></category>
		<guid isPermaLink="false">https://staging.voiceyworld.com/?p=4254</guid>

					<description><![CDATA[<p>I got my nails done twice, found hair stuck in my nail bed both times, and decided I simply wasn't a nails kinda girl. Apparently I was just early.</p>
<p>The post <a href="https://staging.voiceyworld.com/thank-god-getting-nails-is-outdated-because-i-never-liked-them-anyways/">Thank God, Getting Nails Is Outdated Because I Never Liked Them Anyways</a> appeared first on <a href="https://staging.voiceyworld.com">Voicey World</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><span style="font-weight: 500;">At Marc Jacobs&#8217; winter 2026 New York Fashion Week show, every single model walked the runway with bare nails. </span></p>
<p><span style="font-weight: 500;">No polish, no extensions, nothing. Just short, groomed, buffed. </span></p>
<p><span style="font-weight: 500;">And apparently, his manicurist was told to cut them down five minutes before the show started. </span></p>
<p><span style="font-weight: 500;">Five minutes. </span></p>
<p><span style="font-weight: 500;">Which means this wasn&#8217;t a mood board decision or a last-minute oversight. Someone actively chose to undo the nails right before showtime. That&#8217;s a statement.</span></p>
<p><span style="font-weight: 500;">As someone who writes about beauty, my feed is filled with videos of hand transformations with glitzy, cat-eye nails or bejewelled 3D nail art, polish recommendations that dry up in 10 seconds, and more. But the other side of the Internet tells a different story. </span></p>
<p><span style="font-weight: 500;">There is a rabbit hole on Instagram featuring high-taste accounts and old-money aesthetic creators. </span></p>
<blockquote class="instagram-media" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);" data-instgrm-permalink="https://www.instagram.com/reel/DFhPoEuR6wp/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14">
<div style="padding: 16px;">
<p>&nbsp;</p>
<div style="display: flex; flex-direction: row; align-items: center;">
<div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div>
<div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;">
<div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div>
<div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div>
</div>
</div>
<div style="padding: 19% 0;"></div>
<div style="display: block; height: 50px; margin: 0 auto 12px; width: 50px;"></div>
<div style="padding-top: 8px;">
<div style="color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this post on Instagram</div>
</div>
<div style="padding: 12.5% 0;"></div>
<div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;">
<div>
<div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div>
<div style="background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div>
<div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div>
</div>
<div style="margin-left: 8px;">
<div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div>
<div style="width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);"></div>
</div>
<div style="margin-left: auto;">
<div style="width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div>
<div style="background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div>
<div style="width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div>
</div>
</div>
<div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;">
<div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div>
<div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div>
</div>
<p>&nbsp;</p>
<p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" href="https://www.instagram.com/reel/DFhPoEuR6wp/?utm_source=ig_embed&amp;utm_campaign=loading" target="_blank" rel="noopener">A post shared by adeline (@adeline.kim)</a></p>
</div>
</blockquote>
<p><script async src="//www.instagram.com/embed.js"></script></p>
<p><span style="font-weight: 500;">Let me catch you up. There is a quiet but very visible conversation happening about women, specifically the kind of women who set the visual tone for everyone else. </span></p>
<p><span style="font-weight: 500;">The women who have this visible, effortless-looking affluence who propagate the soft life philosophy.</span></p>
<p><span style="font-weight: 500;">The ones who have all-white interiors with gold-leafed ceilings, a grand piano kept in the fag end of the living room. They carry a Birkin for their matcha catch-up post-Pilates in a fancy Porsche. One scroll through their account and you’ll see they have been raised in homes that have a walk-in closet the size of a studio apartment</span></p>
<p><span style="font-weight: 500;">We were all, in some way, trying to be a version of Kylie Jenner. The nails were a massive part of that contract. But, now they are all stepping back from the whole perfect-nails thing. Unbooking appointments. Not replacing them. </span></p>
<p><span style="font-weight: 500;">Well, they have just&#8230; stopped getting nail appointments altogether.</span></p>
<p><span style="font-weight: 500;">Okay, here&#8217;s a concept I want you to sit with for a second, because it explains a lot of what&#8217;s happening in culture right now, not just with nails.</span></p>
<p><span style="font-weight: 500;">Counter-signalling is when people who are already at the top of a social hierarchy deliberately stop doing the thing that signals status, precisely because they don&#8217;t need to signal anymore. </span></p>
<p><span style="font-weight: 500;">The term comes from economics and game theory, but the Internet ran with it, and honestly, it tracks perfectly once you see it.</span></p>
<p><span style="font-weight: 500;">Think about it this way. When logo-maxed out outfits first became a thing, wearing them loudly was the point. It said: I can afford this. Then, at some point, the people who had always been able to afford it started going quiet. No logos. Just really, well-tailored plain white shirts, muted colours, crisp tailoring.</span></p>
<p><span style="font-weight: 500;">Basically, quiet luxury. Because they had nothing to prove and everyone who needed to know already knew. My friend, that&#8217;s counter-signalling. </span></p>
<p><span style="font-weight: 500;">It&#8217;s the rich guy who shows up to the party in a plain white T-shirt while everyone else is dressed up. It&#8217;s the CEO who drives a ten-year-old car. </span></p>
<p><span style="font-weight: 500;">It&#8217;s giving Marc Jacobs cutting his models&#8217; nails five minutes before a show.</span></p>
<p><span style="font-weight: 500;">We saw it with loud bags. We saw it with obvious logo-maxed luxury. And now, we are watching it happen in real time with the perfect gel set.</span></p>
<h2><strong>Accessibility Did What It Always Does</strong></h2>
<blockquote class="instagram-media" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);" data-instgrm-permalink="https://www.instagram.com/reel/DWjHlNWArEY/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14">
<div style="padding: 16px;">
<p>&nbsp;</p>
<div style="display: flex; flex-direction: row; align-items: center;">
<div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div>
<div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;">
<div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div>
<div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div>
</div>
</div>
<div style="padding: 19% 0;"></div>
<div style="display: block; height: 50px; margin: 0 auto 12px; width: 50px;"></div>
<div style="padding-top: 8px;">
<div style="color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this post on Instagram</div>
</div>
<div style="padding: 12.5% 0;"></div>
<div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;">
<div>
<div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div>
<div style="background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div>
<div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div>
</div>
<div style="margin-left: 8px;">
<div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div>
<div style="width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);"></div>
</div>
<div style="margin-left: auto;">
<div style="width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div>
<div style="background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div>
<div style="width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div>
</div>
</div>
<div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;">
<div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div>
<div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div>
</div>
<p>&nbsp;</p>
<p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" href="https://www.instagram.com/reel/DWjHlNWArEY/?utm_source=ig_embed&amp;utm_campaign=loading" target="_blank" rel="noopener">A post shared by Anya Bereznova (@anya.bereznova)</a></p>
</div>
</blockquote>
<p><script async src="//www.instagram.com/embed.js"></script></p>
<p><span style="font-weight: 500;">Here&#8217;s the uncomfortable truth about status symbols. They stop working the moment everyone has them. </span></p>
<p><span style="font-weight: 500;">Gel nails went from being aspirational to a Tuesday errand so fast that the appointment itself became unremarkable. </span></p>
<p><span style="font-weight: 500;">Your building&#8217;s receptionist gets them done now. </span></p>
<p><span style="font-weight: 500;">And the moment something becomes that accessible, the charm honestly fades away. </span></p>
<p><span style="font-weight: 500;">The people who set taste quietly move on, without making an announcement about it.</span></p>
<p><span style="font-weight: 500;">Remember when we became really big on Labubus? Yeah, I spotted one as a keychain at Lajpat Nagar Market just yesterday. </span></p>
<p><span style="font-weight: 500;">And slowly, science arrived too. Right on cue, to give everyone else a reason.</span></p>
<p><span style="font-weight: 500;">The EU recently banned a chemical found in gel polish, classifying it as a reproductive toxin. The UV lamps used to cure your gel have been linked to long-term skin damage with repeated exposure. </span></p>
<p><span style="font-weight: 500;">So, while fashion opted out on instinct first. Science handed the rest of us a permission slip. </span></p>
<p><span style="font-weight: 500;">And honestly, both things happening at the same time is rarely a coincidence.</span></p>
<h2><strong>I Did It Twice, and I Knew Immediately</strong></h2>
<blockquote class="instagram-media" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);" data-instgrm-permalink="https://www.instagram.com/p/DcjeRjpJTd5/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14">
<div style="padding: 16px;">
<p>&nbsp;</p>
<div style="display: flex; flex-direction: row; align-items: center;">
<div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div>
<div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;">
<div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div>
<div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div>
</div>
</div>
<div style="padding: 19% 0;"></div>
<div style="display: block; height: 50px; margin: 0 auto 12px; width: 50px;"></div>
<div style="padding-top: 8px;">
<div style="color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this post on Instagram</div>
</div>
<div style="padding: 12.5% 0;"></div>
<div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;">
<div>
<div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div>
<div style="background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div>
<div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div>
</div>
<div style="margin-left: 8px;">
<div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div>
<div style="width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);"></div>
</div>
<div style="margin-left: auto;">
<div style="width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div>
<div style="background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div>
<div style="width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div>
</div>
</div>
<div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;">
<div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div>
<div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div>
</div>
<p>&nbsp;</p>
<p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" href="https://www.instagram.com/p/DcjeRjpJTd5/?utm_source=ig_embed&amp;utm_campaign=loading" target="_blank" rel="noopener">A post shared by Abbie | non toxic living for real life (@thefiltery)</a></p>
</div>
</blockquote>
<p><script async src="//www.instagram.com/embed.js"></script></p>
<p><span style="font-weight: 500;">I want to be honest here because the story demands it.</span></p>
<p><span style="font-weight: 500;">I got my nails done for the first time in July 2022 as a birthday week treat to myself. It was a deep burgundy colour with oval-shaped nails. </span></p>
<p><span style="font-weight: 500;">I honestly loved it for the first few days. It felt effortless; I felt pretty. I had to massage a pea-sized amount of hand cream, whereas, on the contrary, even if I dipped it in oil, my hands would look like they came out of a coal mine. </span></p>
<p><span style="font-weight: 500;">So, I understood the appeal completely. </span></p>
<p><span style="font-weight: 500;">Until I tried to type. Then I shampooed my hair and spent a full minute untangling strands from between the nail and the nail bed, which, if you have never experienced this, is exactly as irritating as it sounds. </span></p>
<p><span style="font-weight: 500;">That was it for me. It wasn&#8217;t even a philosophical objection to the whole thing.</span></p>
<p><span style="font-weight: 500;">It was just: this is making my life actively worse, and I don&#8217;t know why I am doing it.</span></p>
<p><span style="font-weight: 500;">So I stopped, told myself I was simply not a nail person, and quietly filed it away under things that weren&#8217;t for me. I couldn’t survive my gorgeous, burgundy nails for even a week. It irritated me how my nail bed was peeking through around the cuticles as my nails grew longer. </span></p>
<p><span style="font-weight: 500;">I quietly went to the nail bar and got them to file them down. </span></p>
<p><span style="font-weight: 500;">Instead, now I opt for milky options, or get one of those bare nail kits. My favourites are particularly, the </span><span style="font-weight: 500;">Chanel Le Vernis Longwear Nail Polish in Ballerina and the Opi Nail Envy Nail Strengthener in Bubble Bath.</span></p>
<p><span style="font-weight: 500;">It has this barely there finish that makes my hands look like I get a manicure every three days. </span></p>
<p><span style="font-weight: 500;">Which is why, when a Valeria Lipovetsky reel crossed my feed- the one where she talks about quitting her manicures and realising she had only been going out of habit, that skipping appointments had freed up 90 minutes per visit and cleared actual space in her calendar- I felt something I can only describe as retroactive vindication. </span></p>
<p><span style="font-weight: 500;">Not surprise. Relief, TBH.</span></p>
<p><span style="font-weight: 500;">The kind you feel when a trend finally catches up to what your gut already knew.</span></p>
<h2><strong>What We Were Actually Performing</strong></h2>
<blockquote class="instagram-media" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);" data-instgrm-permalink="https://www.instagram.com/reel/DXuaEe6CHCH/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14">
<div style="padding: 16px;">
<p>&nbsp;</p>
<div style="display: flex; flex-direction: row; align-items: center;">
<div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div>
<div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;">
<div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div>
<div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div>
</div>
</div>
<div style="padding: 19% 0;"></div>
<div style="display: block; height: 50px; margin: 0 auto 12px; width: 50px;"></div>
<div style="padding-top: 8px;">
<div style="color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this post on Instagram</div>
</div>
<div style="padding: 12.5% 0;"></div>
<div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;">
<div>
<div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div>
<div style="background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div>
<div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div>
</div>
<div style="margin-left: 8px;">
<div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div>
<div style="width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);"></div>
</div>
<div style="margin-left: auto;">
<div style="width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div>
<div style="background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div>
<div style="width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div>
</div>
</div>
<div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;">
<div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div>
<div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div>
</div>
<p>&nbsp;</p>
<p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" href="https://www.instagram.com/reel/DXuaEe6CHCH/?utm_source=ig_embed&amp;utm_campaign=loading" target="_blank" rel="noopener">A post shared by Miranda Shanahan (@mirandadoesbrands)</a><span style="white-space: normal;"><span style="color: #333333; font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif; font-size: 16px;"> </span></span></p>
</div>
</blockquote>
<p><span style="font-weight: 500;">And here’s what I realised: it was never really about the nail appointment. Heck, it wasn’t even about the nails.</span></p>
<p><span style="font-weight: 500;">It was about the visible evidence of upkeep. The chip-free set, the regular booking, the time and money you spent maintaining it. </span></p>
<p><span style="font-weight: 500;">These were signals that said: I am the kind of person who has herself together in ways that show up on her hands. So easily, and of course so effortlessly. </span></p>
<p><span style="font-weight: 500;">All while making the digits look decorative.</span></p>
<p><span style="font-weight: 500;">What&#8217;s changing now is the direction of the signal. </span></p>
<p><span style="font-weight: 500;">Effortlessness is the new proof of arrival. </span></p>
<p><span style="font-weight: 500;">Now </span><i><span style="font-weight: 500;">I have the time and money for this,</span></i><span style="font-weight: 500;"> but </span><i><span style="font-weight: 500;">I have so little to prove that I cut them down five minutes before the show</span></i><span style="font-weight: 500;">. </span></p>
<p><span style="font-weight: 500;">That&#8217;s a much harder thing to fake, which is exactly why it works.</span></p>
<p><span style="font-weight: 500;">The question isn&#8217;t really whether nail appointments are over. It&#8217;s what it says about us that we spent so long performing something we weren&#8217;t even sure we wanted, just waiting for someone at the top to say we could stop.</span></p>
<p>The post <a href="https://staging.voiceyworld.com/thank-god-getting-nails-is-outdated-because-i-never-liked-them-anyways/">Thank God, Getting Nails Is Outdated Because I Never Liked Them Anyways</a> appeared first on <a href="https://staging.voiceyworld.com">Voicey World</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://staging.voiceyworld.com/thank-god-getting-nails-is-outdated-because-i-never-liked-them-anyways/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Thanks to the Dupe Economy I Found My Signature Scent</title>
		<link>https://staging.voiceyworld.com/fits-2/</link>
					<comments>https://staging.voiceyworld.com/fits-2/#respond</comments>
		
		<dc:creator><![CDATA[Shambhavi Dutta]]></dc:creator>
		<pubDate>Fri, 10 Jul 2026 09:58:05 +0000</pubDate>
				<category><![CDATA[Glow]]></category>
		<category><![CDATA[Serve]]></category>
		<category><![CDATA[FILM]]></category>
		<category><![CDATA[Fits]]></category>
		<guid isPermaLink="false">https://staging.voiceyworld.com/?p=3367</guid>

					<description><![CDATA[<p>Behind the scenes of a Tom Ford tester vs my attar guy: the dupe didn't save me money, but it proved to me that the OG is always worth it.</p>
<p>The post <a href="https://staging.voiceyworld.com/fits-2/">Thanks to the Dupe Economy I Found My Signature Scent</a> appeared first on <a href="https://staging.voiceyworld.com">Voicey World</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><span style="font-weight: 400;">I have always been intrigued by perfumes and, in general, beauty. It really all started at the age of four, when I would visit my grandmother [nani] for summer breaks. </span></p>
<p><span style="font-weight: 400;">She would encourage every bit of it and let me sit near her dressing table, allowing me to fiddle with her array of blushes, perfumes, and lipsticks that were just strewn around her vintage mirror. </span></p>
<p><span style="font-weight: 400;">It is the kind of comfortable chaos I enjoy even today, and I know nani dearly loved me because I was the only one who was allowed to test out every single product with the seriousness of conducting scientific research.</span></p>
<p><span style="font-weight: 400;">The first time I came across a perfume was hers. It was called Cobra by Jeanne Arthes.  </span><span style="font-weight: 400;">I would apply it and roam around the house wearing her big heels and carrying a dupatta with a bag, channelling my little inner diva. </span></p>
<p><span style="font-weight: 400;">And looking back, I think nani was teaching me something without meaning to… that</span> you try things on before you decide if they&#8217;re yours.</p>
<p><span style="font-weight: 400;">I&#8217;ve been conducting the same research for the last seven years, with a byline attached. </span><span style="font-weight: 400;">Writing about beauty means you get to try things out constantly. And honestly, a lot of it is blurry in my mind.</span></p>
<p><span style="font-weight: 400;">There is a new lip tint, a new sunscreen, or a blush launching every week. There were days when half my arm was filled with lipstick swatches, my wrist smelled like three different kinds of vanilla fragrance, and I was writing notes like &#8216;the pink one, not the other pink one&#8217; because my brain had simply given up on keeping track.</span></p>
<p><span style="font-weight: 400;">And TBH, access sounds glamorous until you realise that too much of anything eventually becomes background noise. </span></p>
<h2><b>Finding My Signature Scent, the Dupe Way</b></h2>
<div id="attachment_4522" style="width: 865px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-4522" class="wp-image-4522" src="https://staging.voiceyworld.com/wp-content/uploads/2026/07/tcmeDd9m0-1129601_1-300x300.avif" alt="Tom Ford Oud Minérale " width="855" height="855" srcset="https://staging.voiceyworld.com/wp-content/uploads/2026/07/tcmeDd9m0-1129601_1-300x300.avif 300w, https://staging.voiceyworld.com/wp-content/uploads/2026/07/tcmeDd9m0-1129601_1-1024x1024.avif 1024w, https://staging.voiceyworld.com/wp-content/uploads/2026/07/tcmeDd9m0-1129601_1-150x150.avif 150w, https://staging.voiceyworld.com/wp-content/uploads/2026/07/tcmeDd9m0-1129601_1-768x768.avif 768w, https://staging.voiceyworld.com/wp-content/uploads/2026/07/tcmeDd9m0-1129601_1-524x524.avif 524w, https://staging.voiceyworld.com/wp-content/uploads/2026/07/tcmeDd9m0-1129601_1-100x100.avif 100w, https://staging.voiceyworld.com/wp-content/uploads/2026/07/tcmeDd9m0-1129601_1.avif 1080w" sizes="(max-width: 855px) 100vw, 855px" /><p id="caption-attachment-4522" class="wp-caption-text">Tom Ford Oud Minérale</p></div>
<p><span style="font-weight: 400;">But something stopped me in my tracks nearly a year ago. It was a mini tester of <a href="https://www.tirabeauty.com/product/tom-ford-oud-minerale-eau-de-parfum-100ml-7589847" target="_blank" rel="noopener">Tom Ford&#8217;s Oud Minérale</a>. It was striking, to say the least. It made me feel sexy, confident, and just someone who is, well, unattainable.</span></p>
<p><i><span style="font-weight: 400;">“ I felt like a rich woman from the Hamptons.”</span></i></p>
<p><span style="font-weight: 400;">I had tried the tester out for a long night of dancing with my friends. This was in Delhi’s peak heat in May 2025. All together, dancing in an underground bar with *literally* no oxygen, smoke in the air, singing our lungs out to </span><i><span style="font-weight: 400;">Empire State of Mind</span></i><span style="font-weight: 400;"> by Jay-Z. So you can imagine the way I’d be sweating, but this perfume stuck around even when my heels couldn’t. </span></p>
<p><span style="font-weight: 400;">What I didn&#8217;t expect was the way it moved. How, over the course of a few hours of me dancing till the club turned on its glaring lights, it settled into something aquatic and cool, almost contradicting itself. I wore it until it faded, and then I thought about it for days.</span></p>
<h2><b>The Attar (other) Attempt</b></h2>
<p><span style="font-weight: 400;">I put it to use again, but there was the tiniest smidge of perfume left in the tester, and my heart was breaking a li’l. </span><span style="font-weight: 400;">I am just trying to be coy about it; I could have cried a river. I didn’t know I could get attached to a perfume. This much. </span></p>
<p><span style="font-weight: 400;">But once you’re obsessed–there really is no going back.</span></p>
<p><span style="font-weight: 400;">The logical next step wasn&#8217;t to buy it. It was to go to my local </span><i><span style="font-weight: 400;">attar</span></i><span style="font-weight: 400;"> guy.  </span><span style="font-weight: 400;">Nani would have approved — try it on before you decide if it&#8217;s yours, remember?</span></p>
<p><span style="font-weight: 400;">If you&#8217;ve grown up in India, you probably know someone like him. He sits in a small shop, surrounded by rows of dark glass bottles, and he can replicate almost any designer fragrance in the form of </span><i><span style="font-weight: 400;">attar</span></i><span style="font-weight: 400;">. It is a concentrated, oil-based fragrance. And it doesn’t contain alcohol, which means it lasts beyond 8 hours. </span></p>
<p><span style="font-weight: 400;">This is a whole economy we are talking about that exists quietly alongside the luxury fragrance world. </span></p>
<p><span style="font-weight: 400;">And while they may be emerging as a new challenge for the fragrance industry, they appeal to all genders and demographics. In our dupe-maxxed culture, they’re likely here to stay.</span></p>
<blockquote class="instagram-media" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);" data-instgrm-permalink="https://www.instagram.com/reel/DPoeWc_gfOI/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14">
<div style="padding: 16px;">
<p>&nbsp;</p>
<div style="display: flex; flex-direction: row; align-items: center;">
<div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div>
<div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;">
<div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div>
<div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div>
</div>
</div>
<div style="padding: 19% 0;"></div>
<div style="display: block; height: 50px; margin: 0 auto 12px; width: 50px;"></div>
<div style="padding-top: 8px;">
<div style="color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this post on Instagram</div>
</div>
<div style="padding: 12.5% 0;"></div>
<div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;">
<div>
<div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div>
<div style="background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div>
<div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div>
</div>
<div style="margin-left: 8px;">
<div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div>
<div style="width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);"></div>
</div>
<div style="margin-left: auto;">
<div style="width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div>
<div style="background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div>
<div style="width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div>
</div>
</div>
<div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;">
<div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div>
<div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div>
</div>
<p>&nbsp;</p>
<p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" href="https://www.instagram.com/reel/DPoeWc_gfOI/?utm_source=ig_embed&amp;utm_campaign=loading" target="_blank" rel="noopener">A post shared by 𝐌𝐞𝐡𝐚𝐤 𝐕𝐞𝐫𝐦𝐚 | 𝐒𝐤𝐢𝐧𝐜𝐚𝐫𝐞 &amp; 𝐁𝐞𝐚𝐮𝐭𝐲 𝐂𝐫𝐞𝐚𝐭𝐨𝐫 ⭐️ (@_mhk2311)</a></p>
</div>
</blockquote>
<p><script async src="//www.instagram.com/embed.js"></script></p>
<blockquote class="instagram-media" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);" data-instgrm-permalink="https://www.instagram.com/reel/C-vILs2yMtV/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14">
<div style="padding: 16px;">
<p>&nbsp;</p>
<div style="display: flex; flex-direction: row; align-items: center;">
<div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div>
<div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;">
<div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div>
<div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div>
</div>
</div>
<div style="padding: 19% 0;"></div>
<div style="display: block; height: 50px; margin: 0 auto 12px; width: 50px;"></div>
<div style="padding-top: 8px;">
<div style="color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this post on Instagram</div>
</div>
<div style="padding: 12.5% 0;"></div>
<div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;">
<div>
<div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div>
<div style="background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div>
<div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div>
</div>
<div style="margin-left: 8px;">
<div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div>
<div style="width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);"></div>
</div>
<div style="margin-left: auto;">
<div style="width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div>
<div style="background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div>
<div style="width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div>
</div>
</div>
<div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;">
<div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div>
<div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div>
</div>
<p>&nbsp;</p>
<p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" href="https://www.instagram.com/reel/C-vILs2yMtV/?utm_source=ig_embed&amp;utm_campaign=loading" target="_blank" rel="noopener">A post shared by Alfiya Karim Khan (@alfiyakarimkhan_)</a><span style="white-space: normal;"><span style="color: #333333; font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif; font-size: 16px;"> </span></span></p>
</div>
</blockquote>
<p><span style="font-weight: 400;">In fact, a simple scroll on Instagram and you’ll find there are endless reels and carousels on dupes for luxury perfumes. Over the last two years, there have been nearly 5 billion views on hashtag #dupe. The dupe culture, in many ways, is prompted by apps such as Fragrantica. </span></p>
<p><span style="font-weight: 400;">While erstwhile designers and brand owners may be rolling in their graves, knowing that in 2026, their OGs would be getting copied left, right, and centre.</span></p>
<p><span style="font-weight: 400;">They don’t know the situation up here. Our feeds are flooded with lavish holidays and designer ensembles which stoke a desire for luxury that we cannot afford. Not at least in this economy [cries while spritzing </span><i><span style="font-weight: 400;">attar bhaiya</span></i><span style="font-weight: 400;">’s </span><span style="font-weight: 400;">Miss Dior]. </span></p>
<p><span style="font-weight: 400;">But, you know what. It makes sense why the world of fragrance is flooded with dupes… </span></p>
<p><span style="font-weight: 400;">And well, why? The moment my tester got over, I went to the </span><i><span style="font-weight: 400;">attar</span></i><span style="font-weight: 400;"> guy who sits in a scrawny, little shop in the main market of Lajpat Nagar. </span></p>
<div id="attachment_4509" style="width: 1145px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-4509" class="wp-image-4509" src="https://staging.voiceyworld.com/wp-content/uploads/2026/07/unnamed-300x226.jpg" alt="" width="1135" height="855" srcset="https://staging.voiceyworld.com/wp-content/uploads/2026/07/unnamed-300x226.jpg 300w, https://staging.voiceyworld.com/wp-content/uploads/2026/07/unnamed-1024x771.jpg 1024w, https://staging.voiceyworld.com/wp-content/uploads/2026/07/unnamed-768x579.jpg 768w, https://staging.voiceyworld.com/wp-content/uploads/2026/07/unnamed.jpg 1354w" sizes="(max-width: 1135px) 100vw, 1135px" /><p id="caption-attachment-4509" class="wp-caption-text">The attar shop in Lajpat Nagar</p></div>
<p><span style="font-weight: 400;">We are a price-sensitive generation; we want value for our buck. The 2008 recession, along with a pandemic and the current economic downturn, explains why. </span></p>
<p>Nobody can come and tell this generation, ‘back in our time’, because have you seen what we went through in our own time?!</p>
<p><span style="font-weight: 400;">I described Tom Ford to him as best I could.  In fact, I showed him the notes of the perfume on Fragrantica too.  </span></p>
<p><span style="font-weight: 400;">Pro tip: if you are wondering how a perfume would really smell before you choose to buy it, visit Fragrantica. Consider it the Bible. It is a massive online encyclopedia and community dedicated to perfumes and fragrance.</span></p>
<div id="attachment_4510" style="width: 622px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-4510" class="wp-image-4510" src="https://staging.voiceyworld.com/wp-content/uploads/2026/07/Tom-Ford-Oud-Minérale-2023-for-unisex-300x288.jpeg" alt="" width="612" height="588" srcset="https://staging.voiceyworld.com/wp-content/uploads/2026/07/Tom-Ford-Oud-Minérale-2023-for-unisex-300x288.jpeg 300w, https://staging.voiceyworld.com/wp-content/uploads/2026/07/Tom-Ford-Oud-Minérale-2023-for-unisex.jpeg 735w" sizes="(max-width: 612px) 100vw, 612px" /><p id="caption-attachment-4510" class="wp-caption-text">Fragrantica breaking down the notes of <span style="font-weight: 400;">Tom Ford&#8217;s Oud Minérale EDP [Photograph: Fragrantica]</span></p></div><span style="font-weight: 400;">I gave him a lowdown of my entire experience. I explained to him about the oud, but not just oud — the way it moved. </span></p>
<p><span style="font-weight: 400;">How it opened heavy and resinous and then, over hours, did something I hadn&#8217;t smelled before, let alone experienced. The perfume turned aquatic. Cool and mineral, like the oud had dipped itself in seawater.</span></p>
<p><span style="font-weight: 400;">That contradiction and how it made me feel was the thing I was chasing.</span></p>
<p><span style="font-weight: 400;">He nodded, went into his bottles, and came back with something a few days later. I tried it on my wrist. It was close, and boy, was I genuinely impressed. </span></p>
<p><span style="font-weight: 400;">And then he said, almost apologetically: </span><i><span style="font-weight: 400;">&#8220;Madam, 19-20 ka fark hoga.&#8221;</span></i></p>
<p><span style="font-weight: 400;">Nineteen to twenty. Close, but not the same. And honestly, his statement at first didn’t affect me that much. </span></p>
<p><span style="font-weight: 400;">I wore it anyway, for weeks. I loved it. But I knew exactly what the </span><i><span style="font-weight: 400;">fark</span></i><span style="font-weight: 400;"> was, because I had felt the original settle on my skin. </span></p>
<p><span style="font-weight: 400;">His version stayed warm. The oud in his </span><i><span style="font-weight: 400;">attar</span></i><span style="font-weight: 400;"> was beautiful, but it never made that turn. It never went aquatic. It never gave me that strange, contradictory coolness that had stopped me on a sweaty May night in Delhi. </span></p>
<p><span style="font-weight: 400;">That specific transformation — resinous to mineral, heavy to cool — was the thing I couldn&#8217;t stop thinking about. And now, wearing the dupe every day, I could feel its absence like a missing note. </span></p>
<p><span style="font-weight: 400;">That&#8217;s when I spent ₹20,000. Not on impulse, though. </span></p>
<p><span style="font-weight: 400;">The dupe economy is supposed to make luxury accessible, and it does. But in my case it did something else entirely. </span></p>
<p><span style="font-weight: 400;">Something I hadn&#8217;t planned for.</span></p>
<p><span style="font-weight: 400;">I went into that small shop not knowing what I wanted, exactly. I came out knowing the precise thing I couldn&#8217;t live without. The dupe hadn&#8217;t failed me. It had done something more useful.</span></p>
<p><span style="font-weight: 400;">It gave me the language to understand my own nose. Wearing it every day for weeks meant that when I finally walked into the Tom Ford counter, I wasn&#8217;t guessing. I was confirming.</span></p>
<p><span style="font-weight: 400;">Twenty thousand rupees. No regrets. </span><span style="font-weight: 400;">Because here&#8217;s the thing about a signature scent…</span></p>
<p><span style="font-weight: 400;">You don&#8217;t choose it so much as recognise it. And sometimes you need the almost-right version to show you exactly where the right one lives on your skin.</span></p>
<p><span style="font-weight: 400;">Nani taught me that at four. It took me twenty years, a sweaty night in Delhi, and one attar shop to really understand what she meant.</span></p>
<p>The post <a href="https://staging.voiceyworld.com/fits-2/">Thanks to the Dupe Economy I Found My Signature Scent</a> appeared first on <a href="https://staging.voiceyworld.com">Voicey World</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://staging.voiceyworld.com/fits-2/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
	</channel>
</rss>
